"Kyeopta" is what people described her (Korean for cute) and the fans want to make her their "Jagiya" (Korean for honey or sweetie as used by couples). This means that currently, Samantha is only a 3D concept art, and is not an official product of Samsung yet, but may soon be due to her instant rise in popularity. The story is that a marketing company owned by Samsung has worked with Lightfarm to procure the 3D virtual assistant, and was intended to be pitched to the company for a new look of its phone AIs. Rather, she was leaked through several people that have found her on the now-deleted post by a digital design company called Lightfarm, and can only be viewed via its web archive. Samsung's Sam arrived in the most unexpected time possible, particularly because she was not introduced in a product launch or a release for her in the Samsung smartphone interface. Who is Samsung's 'Sam' 3D Virtual Assistant? Sam is short for Samantha (not Samsung), which has the typical look of a Korean idol in the virtual world and has now captured the hearts of people worldwide. Samsung's Sam is a 3D Virtual Assistant who was not even supposed to be an official product of the Korean smartphone maker, but speculations now point to her soon release following a crazy trend online. It is a genuinely appealing character model, like a Persona character run through a Pixar design, so it’s not a complete surprise that she’s popular. Much of it is not safe for work the “rule34” subreddit is absolutely flooded with smutty Samantha content. Through the long weekend, the internet created a bunch of Samsung content. She’s also the new love interest of seemingly the entire internet, which became enamored with her overnight. She’s a bright-eyed, perky lady who likes jamming to tunes on her Samsung phone, browsing apps, and texting friends. Now Samantha Samsung lives on, thanks to a sudden burst of popularity over the long weekend. Instead, the images were stored on the Lightfarm site for some time until the company deleted the post. A design firm named Lightfarm created these images with a marketing company owned by Samsung, but the final product was never incorporated into any kind of campaign. Samsung is in the news for an unexpected reason - everyone wants to smooch a new mascot character that was created for the brand. Users can now submit voice samples that Bixby can employ to train a synthetic voice model mimicking them, though only in Korean right now.Image: Lightfarm Studios, edited by Alyssa Nassner The Custom Voice Creator feature is part of the Text Call service Bixby released last year as a text-to-speech and speech-to-text tool for answering the phone. For instance, the AI recently received new features allowing users to teach the voice assistant to deepfake their voice when answering phone calls. The rumor that Samsung was going to ditch or sell Bixby has died down of late, and seems especially unlikely after Samsung’s recent upgrades to its voice assistant. Instead, she now runs Samsung’s virtual blog and posts videos about its products. The biography does tease that Sam “started as an assistant in Samsung’s training team,” but nothing more about her role as a potential replacement for Bixby replacement. The website highlights Sam’s interest in video games, especially Fortnite, and seems to be aimed at becoming a virtual influencer to promote Samsung and its partners. Sam apparently lives in Brazil and runs her blog to share insights on tech and other subjects as an “up-to-date Gen Z girl,” as Samsung calls it.ĭespite the recent explosion of generative AI characters and interactive chatbots, Sam appears to be solely a visual fiction overlaying content created by people working for Samsung. The 3D virtual human, created with a mix of Adobe and other editing software applied to photographs and digital paintings, has made her reappearance on her own page on Samsung’s Brazilian website. Samsung’s virtual assistant character was discovered on a webpage built by Lightfarm Studios and the Samsung-owned Cheil Agency to showcase the character, now available only through the Wayback Machine. Now, the avatar has emerged as a digital blogger and influencer - but only in Brazil. Samsung’s three-dimensional mascot Sam caused a brief frenzy of interest a couple of years ago, with some speculating Sam would serve as a replacement for Bixby.
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